Gateway to Success
The Gateway to Success is a collection of tested methodologies for building a sustainable network marketing organization from the ground up. It specifically will not teach you how to become a millionaire overnight - but it will guide you in your journey to developing a solid foundation for a residual, lifetime income.
Selecting the Right Business[excerpt from book] This is probably the most crucial step in the process. Finding the right product or service to market will ensure that the organization you build will lead to a secure and permanent residual income. Consider carefully the following parameters when making your selection:Company management experience with integrity Research the company and the principals - you can do a Google search with the name followed by the word [scam] (in brackets, just as it appears) to get an idea of how reputable the company and the principals are. Keep in mind that even trustworthy people will generate some degree of negative feedback from disillusioned marketers. Don't be misled by the number of results you receive. Take a close look at a sampling of the results before you reach any conclusions. When you feel that you have targeted a potential opportunity, contact the company directly and ask for copies of their Policies and Procedures, Terms and Conditions, and the Compensation Plan. No reputable company should have any issue with providing this information before you sign on as an affiliate. Remember, this is a business that YOU own and operate, and as such, you are forming a partnership of sorts with the company. They should not have any problems with full disclosure of the details of the partnership. Timing in the company and industry are very important Avoid ground floor, pre-launch, re-launch, get-it-while-it's-hot, limited time offer, only two spots left "opportunities". The rule of thumb is - if it's good now, it will be even better in two years - providing the company is still in existence. The failure rate of these companies is astronomical, so if they survive for a couple of years chances are they will be around long enough to risk investing in. On the other hand, too much name recognition can be just as bad. You want to offer products and services that are innovative and state of the art stuff, but with enough of a reputation that people can develop some level of trust. Companies that have been around 10 or 20 years may have great products or services and be extremely reputable, but chances are there are so many affiliates and distributors around that you could find yourself competing for a dwindling market share with more experienced entrepreneurs. Find a product or service that is remarkable Find something that is distinguishable from similar offerings. If it is something that people would be interested in even without the business opportunity attached, chances are it will be marketable. Read More here
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